Following the success of the Teen Vogue Haute Spot App, Teen Vogue came back to FOUR32C to craft an iOS companion to their popular Snapshot blog. This time around we designed and developed a tool to inspire consumers to create and track outfits, share their fashion and photography with other Teen Vogue fans, engage with the brand and sponsor, and enter a sweepstakes.
Building off of the approach we took for the Haute Spot App FOUR32C recognized that in order for the new app to have longevity, it couldn't simply be a mobile version of the blog. And given that overall app usage drops precipitously after initial usage, the iOS app had to integrate with the everyday life of Teen Vogue's discerning audience - providing them with a new way to stay engaged with global trends and connecting them to their own closet on a daily basis.
The Teen Vogue Snapshot App empowers consumers to engage with a multi-national community of fashionable teens, all with their own unique voice. Combined with an outfit tracker, users are able to record their style history or plot their fashion trajectory - and maybe become Teen Vogue's Girl of the Day!
Teen Vogue gained a key point of engagement when the app launched in September 2011. With downloads climbing, they now have a rapidly growing tool for content delivery, messaging, and sponsorships.