The Vera Wang on Weddings App


The app you’ve been waiting for is finally here!

Vera Wang on Weddings is now available in the App Store for iPad, iPhone, and iPod touch. Groundbreaking in its design and content, the app leads brides through the wedding design process, taking the bride through the full creative process of organizing a wedding—from inspiration to research to planning—and provides solutions for all the challenges of executing the big event.

This was an ideal project for us, given our roots in fashion and lifestyle publishing, and in collaboration with a creative, adventurous client who was also fun to work with. We started our journey together with a discovery process that included extensive user and competitive research, then moved into the design and build phases including IA, product design, UX, and app development for both the iPad and the iPhone. As part of the project, we built some cool functionality, including inspiration boards, a customized calendar to-do list, and robust tools to track and store guest, vendor, and bridal party info and share inspiration and decision-making with groups throughout the planning cycle. These tools work seamlessly with the native iOS and iCal functionality.

Check out the app soon—it’s free for a few weeks, but soon will cost $9.99 (and worth every penny if we do say so ourselves). If you do use the app please do let us know what you think.

For more on our engagement with Vera Wang and the creation process, see our Case Study.
For more on Vera Wang and to get a feel for the app (if you’re not yet tethered to an iPad or iPhone), visit the information pages on her site.

“I would like a bride to take this app as a suggestion, as encouragement to find out who she really wants to be and how she wants to get married. And I hope that what I do, with everything I create, makes that job just a little more pleasurable and a little bit easier for the bride.” —Vera Wang