All systems go! We just let the Teen Vogue Insider app into the likely-manicured hands of tasteful, iPhone-toting girls everywhere. We made it to bring the magazine to life in fun, interactive ways. But we still needed to introduce readers to their new digital playground.
We know these girls deserve better than a dull app tutorial, so we decided to have some fun. Our solution was to make a one-minute spot that portrays the world surrounding the app and shows the app’s key features inside that world.
We collaborated with (awesome) artist Jessica Findley, who’s created distinctive illustrations for brands like Paul Frank, Moleskine, and the New York Times. The video blends on-brand photography and detailed product shots with her quirky, hand-drawn type and illustrations to evoke Teen Vogue’s personality and vibe, but still lets the product shine through.
We think it makes for a fun sixty seconds. Enjoy!